Maytag Performance Kitchen Lineup blends aesthetics and performance, backed by a 10-year limited part warranty.
New survey reveals durability and performance in large kitchen appliances are very important to homeowners.
BENTON HARBOR, Mich., Nov. 20, 2023 /PRNewswire/ -- Maytag brand introduced its Performance Lineup today, a new collection of large appliances and performance powerhouses in the kitchen. The lineup includes a large capacity cooling fridge, a range that simmers and sears with precision, a microwave that handles splatters and spills, and a dishwasher with serious cleaning strength.
From taking on mealtime with power and performance to tackling tough messes, Maytag gets the job done and gets it done right, because Maytag knows durability, functionality, and performance are non-negotiables when it comes to large kitchen appliances. A recent survey1 conducted on behalf of Maytag shows nearly three-fourths of homeowners say durability (73%), functionality (72%), and performance (70%) are very important when it comes to home appliances like refrigerators, ovens, and dishwashers.
"Not only is this lineup stacked with power, it touts a new Maytag badge with elevated touch points such as handles and knobs," said Lauren Bigger, Maytag Senior Brand Manager. "While we prioritize performance, we know appliance aesthetics and overall kitchen design is very important to homeowners. This kitchen collection has the same Maytag dependability our shoppers know and trust, but now with a new modern look and feel."
The survey1 also found that while most respondents were happy with the current status of their kitchens, over half (53%) have future plans to renovate with the desire to achieve a new look (59%), create more space (42%), and update appliances (40%).
"Maytag works tirelessly to get the job done and the new performance lineup is no different," said Bigger. "We're offering quality, attractive kitchen appliances at an affordable price for homeowners looking to enhance their kitchen space and experience."
The Maytag® Performance Lineup brings the power to cooking, cleaning, and cooling in the kitchen. The new lineup comes in a stainless steel finish and is designed with key features, including:
The Maytag® Performance Lineup is now available on Maytag.com and at participating Maytag brand retailers. To learn more, visit Maytag.com/Kitchen.
Maytag also offers several award-winning kitchen appliances, including the Maytag® French Door Refrigerator (MFI2570FEZ) which was ranked 'Best Refrigerator Overall' by Forbes.com3 for its easy-to-clean fingerprint resistant stainless steel finish and its ability to quickly chill groceries after shopping at the store.
About Maytag Brand
For more than 100 years, Maytag has engineered powerful and dependable kitchen and laundry appliances to tackle the burden of household chores. Maytag brand's wide range of products- including refrigerators, dishwashers, ranges, cooktops, ovens and front and top load washers and dryers - are built to do the dirty work and designed to provide the performance you need to get the job done. In 2014, Maytag introduced the Maytag Man – the human embodiment of the durability, reliability and power inside all Maytag® appliances. For more information, visit Maytag.com.
1 Data from a survey conducted by Savanta on behalf of Maytag from October 20-25, 2023, with a panel of 1,000 homeowners ages 18-64. The margin of error is +/- 3%.
2 Compared to Short Heated Dry.
3 Forbes.com: The 8 Best Refrigerators, According To Kitchen Editors, October 23, 2023. © 2023 Forbes. All rights reserved. Used under license. From the Forbes Vetted Contributor Group. Opinions expressed by Forbes Contributors are their own.
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